Fitness Organizations

Why

• The mission of fitness organizations (commercial facilities, equipment and clothing manufacturers, education and certification organizations, industrywide associations, etc.) is to help individuals achieve their best physical self.
• Physical literacy holds the prospect of growing future customers while expanding the variety of activities they can engage in.
• Offer pro deals to staff of commercial facilities that embrace PL principles.

Ideas

Commercial Facilities

• Train staff who work with youth to identify problem areas and be ready to offer suggestions for solutions. • Incentivize training of staff with continuing-education credits.
• Make PL the basis of programming for families.
• Distribute toolkits to members.
• Use PL-developing activities in day-care services where possible.
• Take gym classes for kids to schools and community centers.
• Offer complimentary PL assessments to children of adult members, the way facilities fitness assessments to new members.
• Reduce or eliminate mirrors and talk of body image.
• Use kid-friendly talk, imaginative scenarios, and music that matches the activity and participant level.
• Prioritize effort, not performance, and teach good form.

Sporting Goods

• Embrace PL in community outreach initiatives.
• Develop resources for at-risk communities.
• Companies with training apps can encourage mentoring by creating content for youth that shows young adults doing the activities with younger counterparts. [67]
• Develop wearable technology products that capture PL movements and appeal to youth through a fun, online platform that allows them to track and share their progress.

Wholesale Manufacturers

• Train your sales staff in PL concepts.
• Include PL skills in the trainings you provide for corporations who buy your equipment.
• Offer pro deals to staff of commercial facilities that embrace PL principles.

Fitness Education and Certification Organizations

• Include PL in education and training for fitness professionals, newsletters to health and fitness professionals, websites, blogs, and social media.
• Develop training programs and progressions that professionals can implement with youth and translate to adult clients.

Industrywide Associations

• Educate your member organizations via webinars, and devote time at national conferences to the topic.
• Publish articles explaining PL and ways to help youth achieve PL milestones and develop toolkits.
• Create Certifications

All

• Increase education related to child development.

Barriers/Competing interests

Limited Resources

• Cost, time, and resistance to adding new material to trainings may all impede widespread adoption.