DEVELOPMENT OF TOOLS & RESOURCES

Parents/guardians, health professionals, educators, coaches, and other stakeholders need evidence-based tools and resources to guide and support them in the delivery of PL programming. At least three categories of toolkits are necessary: one on how to develop PL in individuals, another on how to incorporate PL into existing programs, and a third on how to champion PL at the local level. Special attention should be given on how to reach and serve vulnerable populations. Additionally, since each organization in each community serves a distinct demographic, the tools should allow for a level of flexibility to successfully implement programming.

These tools and resources should be complemented by a communications plan that creates a sense of urgency among the parties that touch the lives of children. Other countries’ successful campaigns have shown the need for messaging that is personalized by stakeholder group while also syncing with larger, nationwide efforts.[76] An effort to educate parents/guardians about what is meant by the term “active” will likely need to be part of this messaging. In public-facing campaigns, messages that physical literacy can lead to youth performing better throughout life and in specific scenarios may hold more potential than listing the health benefits of being physically literate.

ACTION STEPS

• ADAPT DOCUMENTS that other countries have found successful. Make them easy to use and access, and offer them at low or no cost.

• DEVELOP INFOGRAPHICS, ICONS, AND MESSAGING materials for advocates to use to generate support. A video by Sport Wales is a good example of a concise, powerful messaging effort.[77]

• BUILD A SPEAKERS’ BUREAU and identify experts who can provide hands-on consulting to groups. 

IT’S NOT JUST ABOUT PARTICIPATION. IT’S ABOUT WHAT’S HAPPENING WHEN THEY’RE THERE.