BUSINESS & Industry

Why

Employers

• In the short term, employees’ dependents who are physically literate may have lower health care costs and may also be healthier, potentially resulting in lessened absenteeism due to caretaker responsibilities.
• In the long term, health care costs may be less because employees who developed physical literacy and habits of activity as youth will be more active and healthier as adults.

Food & Beverage Companies

• PL has the potential to increase physical activity, which helps individuals work off the calories they’ve consumed.

Ideas

Employers

• Educate human resources departments on PL so they can promote PL through employee wellness incentive programs.
• Add incentives tied to engagement by employees’ children in activities that foster PL.
• Offer PL-related volunteer opportunities for employees.
• Offer PL-inspired programming in employer-sponsored day-care centers.

Food & Beverage Companies

• Put PL challenges on the backs of cereal boxes, juice boxes, and other kid-consumed products.

All

• Support development of PL initiatives in sectors where funding is a limiting factor.

Barriers/Competing Interests

Employers

• Lack of long-term scenario planning around health care costs by employers may make realizing the above ideas difficult.
• Companies may understand the need to promote physical activity among their employees, but may underappreciate the role that having physically active kids plays in that equation.
• Lack of coverage for dependents and for employees who work retail or shift-based jobs and are ineligible for health coverage offered by the employer mean that some of the above ideas may not reach the hardest-to-reach individuals.